Steelroots
One day after I posted about marketing for Jesus being mostly bad in my opinion, I find a good example (again, in my opinion) of marketing for Jesus. The Steelroots campaign is a skateboarding team that goes around the nation combining the sport of skateboarding and the gospel of the Bible.
From the site:
“Steelroots’ mission is revealing the truth about Jesus Christ to today’s generation through the action sports scene. We would like to portray the positive sides to these sports by letting people know that you can still have fun and follow Jesus. We are trying to unite all the Christians in these sports and let our voice be heard. We have created a few different avenues to help us with our mission.”
I like this approach for two reasons. It gives Christians other peers to be around that has the same ambitions and lifestyles that they do. Two, it gives non-Christians an easy way in, since they already love skateboarding and probably would love some other people to skate with. This seems more transparent to me in terms of marketing though. Basically, it seems more real. They offer friendship, not features. Friendship marketing seems like the best way to me to spread the word to non-believers.
